Proximity marketing joins a campaign for the Presidency of Spain’s most famous football team, Real Madrid. The campaign was carried out between the 20th and 26th of June, in ten bus shelters strategically located in downtown Madrid.

The mobile campaign was designed by the agency Shackleton for the team Villarmir-Sainz for their bid for the presidency of Real Madrid. People passing near the bus shelters only had to activate the Bluetooth on their mobile phones and then accept the invitation to receive two free screensavers and the campaign spot “Dreams”. The entire campaign was managed by ivista.