The City Council of Bilbao used ivista’s Bluetooth solution the week previous to the Aste Nagusia summer festival and during the Aste Nagusia to promote, especially among young people, the use of night buses to avoid possible drunk driving during the festivities. The Aste Nagusia is the major festival in Bilbao and lasts one week.

For the second consecutive year, the City Council of Bilbao wanted the citizens and the visitors to have mobile content related to the Aste Nagusia, highlighting the festivities and including a timetable of the night buses. The campaign was carried out between 16th and 27th August 2006. Six Bluetooth stations were placed in the centre of Bilbao, next to the underground and to the bus stations. People could download a Java application that included a full schedule of activities and events, timetables for the night buses and the ring tone of Marijaia (the theme song of the festival).

Once again, ivista designed a website where visitors could download from their PCs to their mobile phones the same content that could be downloaded from the outdoor Bluetooth units, completely for free. They could also see information about the Bluetooth hotspots and where to find them within Bilbao.
All aspects of the campaign were developed and managed by ivista.