The Spanish magazine Muy Interesante held its 25th Anniversary in Madrid with a big party inviting a who’s who of Madrid. One of the sponsors of the event was Ford with the launch of its new minivan, the S-max.

Those attending the party could download free digital content related to the new model via Bluetooth. The Bluetooth unit was installed in a stand where a poster with simple instructions explained how to download the content in order to get people involved in the campaign. The Bluetooth campaign and content was developed by ivista.