The clothing store Itxaso is one of Bilboa´s most famous shops in the city, and looked to making the shop window of one of their stores a place where passers by could interact with a multimedia installation.

The company Xelectia, who was hired by Itxaso, asked us to handle all aspects of the project, including content development as well as all hardware systems. ivista installed a 50” through window holographic touch screen that allowed passers by to browse an interactive application that included a catalogue of all the store’s latest offerings, as well general information about the select brands they carried. To take the installation one step further, ivista included the same capability to purchase goods through the shop window as used in a similar installation earlier in the year. ivista also installed two LCD dynamics displays to show the passers-by information about Itxaso’s main brands and the latest fashion runways.