Empresa Activa, a business publishing company, used an ivista Bluetooth hotspot as an information channel for visitors to the Expomanagement fair, held on 23rd and 24th May at the Congress Center in Madrid.

Visitors could download a free Java application and an animated gif to their mobiles. Both contents were developed by ivista. By downloading the application visitors could quickly look up the agenda of conferences and events during the fair. The animated gif presented the new books of Ediciones Urano to its target. This campaign was a completely new way of communicating with the public that participated in this action.