The 34th edition of the “Salón de Barcelona” was held between June 9th and 17th at the FIRA (Barcelona Exhibition Centre) and Ford was one of the international brands present with an interactive stand.

LThose attending the event could download a Java catalogue of the new Ford Mondeo and a gif from the Bluetooth unit installed by ivista. Additionally, they had access to dynamic and interactive Ford content from two interactive kiosks. Ford marketers outside the FIRA’s buildings encouraged passers-by to connect the Bluetooth on their mobile phones to receive free content.
The marketers at the stand encouraged people to participate in an interactive game installed in one of the kiosks. Players could win a GPS navigator, balls signed by Samuel Eto´o or clips for mobiles. The second kiosk displayed dynamic content of the brand.
As usual, ivista was in charge of the campaign’s entire installation and content development.