The Outdoor billboard campaign for Ford Mondeo launch started in Barcelona on June the 8th at the Hotel NH Corts.

The campaign later continued from June 25th to other hotels in Madrid: NH Abascal, NH Lagasca, NH Alcalá. Bluetooth units with GPRS connectivity housed in protective casing were located in the outdoor billboards that covered the facade of each hotel. Ford offered the public free content for their mobile phones to help promote the launch of the new Ford Mondeo. One of the goals of this campaign was to inform of the possibility to test drive the new Ford Mondeo by phoning an automatic operator number to get an appointment.
All content was fully developed by ivista.