For the third consecutive year, the Bilbao City Council wanted citizens and visitors to Bilbao to easily access content of the Aste Nagusia Festival in their mobiles.

Along with the program of festivities and night bus schedules, a new feature was included: an interactive map with all the concerts of the Aste Nagusia. The campaign took place between August 17th and 26th. Six Bluetooth hotspots were installed on the main bus shelters along the main streets of Bilbao.

ivista also designed the microsite for the mobile campaign where users could see where the Bluetooth units were located, as well as download to their PCs, and later to their mobile phones, the same content that could be downloaded from the outdoor Blueooth units. All content was also available to download via a Wap site.