For the launch of the new Ford Fiesta, Ford once again used ivista’s Bluetooth solution for outdoor billboards within its media mix.

Two outdoor billboards were used, one in Barcelona and another one in Madrid, with the image of the new Fiesta. Each billboard had several Bluetooth units with GPRS connection, offering the passers-by the opportunity to download free content related to the new Fiesta.
To support the campaign, the billboards included some simple instructions inviting the passers-by to participate. The campaign was active in Barcelona during September and October, and in Madrid during the month of October.