With the current economic crisis, how do you attract people to the launch of a new car?

Our friends from Ogilvy always find new and exciting ways to do it and we were lucky to share their projects with Ford. This must have been one of their best and most successful street marketing campaigns so far.

The basis of the competition was a huge success, with hundreds of small replicas of the new Ford Ka distributed around the campus. Each one had a unique numerical code that was associated with a prize. After finding a mini KA, students headed straight to the tent of the Ford Ka, where two of our interactive kiosks were installed by ivista, to find out if they had won a major prize. Two very lucky kids won a new Ford Ka.