Ford confronts crisis with an amusing interactive action for visitors to their stand.

We know that when Ogilvy Action calls us for a project for Ford, it’s going to be something original. And this project was not going to be any different. Once again, Ogilvy Action in Madrid made us dig even deeper to give Ford a more entertaining way to give prizes away at their Barcelona Car Show stand.

They asked not for one, but for FIVE different interactive games to be played on touch screen kiosks. Each game was to incorporate in its design the themes of the 5 different zones of the stand (KA, Fiesta, Sport, Family and Ecological). To raffle the grand prize, a PSP, ivista designed a digital wheel of fortune projected on a giant LED screen placed in the middle of the stand. The whole installation was a huge success with long lines of excited visitors playing the different games.