We made the Euskaltel logo interactive for mobile phones for a draw with some neat prizes.

Euskaltel, the Basque telecom operator, wanted to test out our Mobile Image Recognition platform and chose the perfect environment for it: the Euskal Encounter, a 4 day gathering of tech freakies en the city of Bilbao. Between the 23rd and 26th of July, thousands of people gathered in the Bilbao Exhibition Centre to participate in video game competitions, download everything they could with lightning speed connections, and of course to help test out our platform, code named Kaptura.

In a stand set up by Euskaltel to inform the attendees of special Internet connection offers a special poster was designed by ivista to catch the attention of passersby. They only had to snap a picture of the logo of Euskaltel found on the poster and send it to a short code. Unlike QR o datamatrix codes, no special software was necessary on the phone. They then received an SMS with a unique code that enabled them to win different prizes that they could pick up right away. We were able to recognize quite a number of images that were blurry or were taken of the logo in other locations in the event. All in all, a successful launch of the platform.