The Multiopticas game: a real crowd pleaser at their stand.

Multiopticas, one of Spain’s leading Eyewear chains, was present at the annual Expoopticas Fair en Madrid from March 12th-14th.

With a completely new corporate image to show off, Multiopticas prepared a stand that include a Game Zone with one of ivista’s 40” Next Window touch screens. Their advertising department contacted us to work on a game that was both fun and simple enough to grab the attention of visitors to the Fair. We worked closely on the design and development of a Memory game to be used on the touch screen. Visitors who played the game had a chance to win one of the iPods that was given away daily.

The game was a huge success, drawing large crowds wanting to participate, and really helped Multiopticas stand out from the competition at the Fair. Participants also got a chance to interact with the new image of the brand in a fun way.